Your Guide to Selling Your Home

What are your goals for selling your home? Are you aiming to make a certain amount of money to put toward a larger or nicer home? Do you need to sell quickly to facilitate a move to a new city or area?

We'll meet to discuss your plans and goals, review current market trends, and assess your property's qualities. We'll analyze comparable sales, evaluate the competition, work with you to develop a pricing strategy, and create a strategic plan to achieve the best possible outcome for you as a seller.

Pricing your home correctly is crucial to the selling process. Setting a fair price from the start will attract more interest from real estate agents and potential buyers. Overpricing may reduce interest, while underpricing could result in receiving less than your home’s true value.

If you’ve maintained your home in showroom condition, you’re in the minority of homeowners. Once you’ve set the price, it’s time to prepare your home for potential buyers. This involves decluttering, depersonalizing the space so buyers can envision themselves living there, making minor repairs, and performing a deep clean to ensure your home is in pristine condition.

We will create a tailored marketing strategy to effectively advertise your home. This includes listing your property and driving targeted traffic through social media campaigns, agent referrals, traditional media, and SEO advertising. Your listing will be featured on Compass.com and distributed across our network of 100+ partner sites throughout the selling process. Our team will design a marketing campaign to generate maximum traffic to your listing within the first three weeks of our engagement. Additionally, we will produce high-quality print materials to showcase your property and may implement a strategic paid marketing plan in relevant publications. Eye-catching property signs will be placed outside your home.

As your agent, I will leverage professional contacts and the Compass Network Tool to connect with ideal buyer brokers. We will also host open houses for both brokers and potential buyers on an ongoing basis.

Receiving an offer is an exciting milestone, but it’s not the end of the journey. We will review each offer carefully, ensuring the prospective buyer is prequalified or pre-approved by a mortgage lender and that the offer meets your requirements. If the offer is too low, you can make a counter-offer or propose alternative solutions to bridge the gap. This could include covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving behind appliances or fixtures for the new buyer.

Once we accept the offer, we will review the proposed contract to ensure it includes all necessary components, such as the deposit amount, down payment, financing details, inspection rights, repair allowances, contingencies, settlement date, and a list of fees and who is responsible for them. When both parties agree to the terms, escrow will be opened, and the buyer’s contingency period will begin. The purchase contract will outline the timelines for completing buyer and seller responsibilities, and these will be followed throughout escrow. I will closely monitor these timelines to ensure you meet your obligations and will also ensure that the buyer adheres to their responsibilities to keep the process moving smoothly.

You’ve accepted an offer and are nearing the end of your selling journey. However, there are a few final steps before closing. You and the buyer will need to compile a list of tasks that must be completed, which may include formal inspections, surveys, and appraisals. Additionally, any required major or minor repairs must be addressed before closing. We will manage these efforts, ensuring each action item is handled appropriately and paid for by the correct party, and that everything is in order by the closing date. A few days before closing, we will confirm with the closing company that all preparations are complete. If you haven’t already, be sure to arrange your move-out so the new buyer can take possession of the home.

You’ve reached the final step in the selling process. Closing involves legally transferring ownership of the property to the new buyer. We will meet with the closing company to sign the final paperwork and address any outstanding issues. During this time, we can also make plans to handle final details, such as canceling utilities, cable, and lawn or trash services, updating the names on any accounts the new owner will retain, and providing instructions for any appliances that will remain in the home.

Once we receive confirmation from the city that the transaction has been properly recorded, you can hand over the keys and say goodbye! Congratulations on completing the sale!